FMCG

Brand Manager- Food Service Industry

Dubai,United Arab Emirates

20-11-2023

AED 14000 - AED 16000

Full Time

Permanent

Brand managers are responsible for ensuring that the brands, products, and services falling under their domain resonate with current and potential customers. Always known and labeled in organization as “brand custodians”, nothing happens to their brand / product without them being on the lead.

Key Accountabilities:

Supervision of Subordinates

  • Organize and supervise the activities and work of a small team of subordinates to ensure that all work within a specific area of Marketing activity is carried out in an efficient and procedurally compliant manner.

Budgets and Plans

  • Contribute to the preparation of the Marketing section budget and monitor financial performance versus the budget so that the business is aware of anticipated costs/revenues and areas of unsatisfactory performance are identified.

Policies, Systems, Processes, & Procedures

  • Implement approved departmental policies, processes, procedures and instructions to subordinates and monitor their adherence so that work is carried out in a controlled manner.

Day- to-day Operations

  • Maintain the day-to-day operations of Marketing activity to ensure that work processes are implemented as designed and comply with established policies, processes and procedures.

Specific Accountabilities
Translate brand strategy into plans, activities and actions.

  • Analyze market data to ensure that we have eyes-on the macros and trends that could affect the brand performance.
  • Analyze and report the brand’s KPIs on daily / weekly / monthly / quarterly and annual basis to be able to highlight areas of strengths to capitalize on, and areas of improvements to act accordingly.
  • Manage the required research projects to ensure questions and black boxes are answered in a clear and conclusive manner.
  • Manage the creative platforms for the brand, lead the 3rd party creative teams to ensure communication fronts are in line with the brand strategy.
  • Manage Media agencies from A to Z to ensure spending is optimized and media objectives are achieved.
  • Manage the brand’s financial KPIs to ensure the P&L objectives are always met.
  • Liaison internal departments (sales, finance, & supply chain) and lead on any brand related cross functional project.
  • Conduct continuous market visits for a fresh and live experience on the brand’s on-ground performance.

Continuous Improvement

  • Contribute to the identification of opportunities for continuous improvement of systems, processes and practices taking into account ‘international best practice’, improvement of business processes, cost reduction and productivity improvement.

Reporting

  • Prepare reports timely and accurately to meet Savola and department requirements, policies and standards

Health, Safety & Environment

  • Work safety, quality and effectively, ensuring compliance with all safety, quality, Hygiene, Food Safety, and environmental policies, procedures and practices.

Related Assignments

  • Perform other related duties or assignments as directed.

Qualifications

  • Education: bachelor’s degree in a relevant field. 
  • Language: English mandatory, Arabic preferred
  • Skills: Communication Skills.
  • Related Functions: Research, Media, Advertising, & Trade Marketing.

Experience: 4 – 5 years’ relevant experience in Retail Brand Management

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