We are looking for an experienced Marketing & Business Development Manager to lead our end-to-end marketing, lead generation, business development, and sales activities.
The role will be responsible for increasing market visibility, generating qualified business opportunities, developing strategic partnerships, managing the sales pipeline, and converting prospects into long-term clients.
Key Responsibilities
Marketing & Strategy
- Develop and implement annual, quarterly, and monthly marketing plans aligned with business objectives.
- Identify target markets, customer segments, industry sectors, and business opportunities.
- Develop effective value propositions and marketing strategies to strengthen market presence.
Lead Generation & Business Development
- Build and maintain a strong database of prospective clients.
- Generate qualified leads through cold calling, email campaigns, LinkedIn, referrals, networking, events, directories, and partnerships.
- Identify new business opportunities and develop them into qualified prospects.
- Conduct regular client outreach, understand business requirements, qualify leads, and arrange meetings.
- Maintain consistent follow-up with prospects throughout the sales cycle.
Digital Marketing & Campaigns
- Plan and manage campaigns across Google Ads, LinkedIn, Meta, email marketing, industry platforms, and other relevant channels.
- Coordinate marketing creatives, landing pages, targeting, campaign budgets, and performance tracking.
- Monitor campaign performance and continuously improve lead quality and conversion.
Content & Brand Management
- Develop and manage a monthly content calendar.
- Prepare social media content, articles, newsletters, email campaigns, and promotional materials.
- Develop and maintain company profiles, brochures, presentations, proposals, case studies, pitch decks, and other marketing collateral.
- Ensure all external communication is professional, accurate, and aligned with company branding.
Sales & Client Acquisition
- Conduct discovery meetings and present company services to prospective clients.
- Prepare and coordinate commercial proposals and presentations.
- Work with internal teams to develop suitable solutions for client requirements.
- Follow up on proposals and opportunities and support negotiations within approved authority.
- Drive qualified opportunities toward successful closure and revenue generation.
Networking & Partnerships
- Attend relevant business events, exhibitions, networking sessions, chamber meetings, and industry forums.
- Develop referral and strategic partnerships with business consultants, free zones, banks, lawyers, technology providers, business setup companies, and other complementary service providers.
- Identify opportunities for referral business and strategic collaborations.
CRM & Reporting
- Maintain an accurate CRM and business development pipeline.
- Track leads by source, stage, next action, expected value, probability, and outcome.
- Monitor lead generation, meetings, proposals, conversion rates, sales cycle, and revenue generated.
- Analyse marketing ROI, cost per lead, cost per meeting, and campaign performance.
- Provide regular business development and marketing reports to management.
Client Relationship Management
- Maintain strong relationships with existing and prospective clients.
- Identify cross-selling and upselling opportunities.
- Support client retention and referral generation.
- Coordinate with internal teams to ensure a smooth client experience.
Requirements
- Bachelor’s degree in Marketing, Business Administration, Sales, Communications, or a related field.
- 5+ years of relevant experience in marketing, business development, sales, lead generation, or a similar role.
- Strong experience in B2B business development and client acquisition.
- Proven track record of generating leads and converting prospects into clients.
- Experience with cold calling, LinkedIn outreach, email marketing, networking, and digital marketing campaigns.
- Good understanding of CRM systems and sales pipeline management.
- Strong communication, presentation, negotiation, and interpersonal skills.
- Excellent written and spoken English.
- Strong commercial awareness and ability to identify new business opportunities.
- Ability to work independently, manage multiple priorities, and achieve business development targets.
- UAE market experience and an established professional network will be an advantage.
Key Performance Indicators
Performance will be measured based on:
- Number and quality of qualified leads generated.
- Number of client meetings and proposals generated.
- Lead-to-meeting and meeting-to-client conversion rates.
- Revenue pipeline and business generated.
- Marketing campaign performance and ROI.
- Cost per lead and cost per qualified meeting.
- CRM accuracy and timely follow-up.
- Development of strategic partnerships and referral channels.
- Client retention, cross-selling, and brand visibility.
